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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Create and customize reports - Analyze campaign performance metrics - Interpret engagement and conversion data |
| Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones |
| Administration and Governance | 20% | - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage integrations with Marketing Cloud - Manage user roles and permissions - Configure system settings and preferences - Implement data governance policies |
| Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Audience Management | 16% | - Build audience criteria and filters - Configure dynamic audience membership - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Create and manage segments |
| Campaigns and Experiences | 24% | - Set up triggers and response handling - Implement decision logic and rules - Create and manage campaigns - Create and test campaign variations - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
A. Campaigns
B. Templates
C. Recipes
D. Audiences
Question 2
How does interaction studio deliver technical value to marketers? [Check]
A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B. By listening to customer signals, understanding customer intent, and acting accordingly
C. By providing a cloud-based application designed to help salespeople sell smarter and faster
D. By providing a platform to manage, schedule, create and monitor content
Question 3
The Sitemap is implemented to manage which channel solution?
A. Web
B. Server-side
C. Email
D. Mobile
Question 4
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A. 1 hour
B. 30 minutes
C. Real-time
D. 15 minutes
Question 5
Which data feed integrates external system data into a user's profile leveraging identity attributes?
A. User Feed
B. Catalog Feed
C. Identity Feed
D. Interaction Feed
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: A |
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