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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management |
| Topic 3: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability |
| Topic 4: Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Topic 5: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 6: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which two concepts are types of Journeys?
Choose 2 answers
- A. Single-send
- B. Multi-step
- C. Triggered
- D. Promotional
Correct Answer: A,C š³ļø
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. Product
- C. banner
Correct Answer: A,B,C š³ļø
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- C. Therearecurrently no approval workflows available.
- D. All DM sends need to enable the''workflow active' settingwithin the message template.
Correct Answer: B š³ļø
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. API runs on an updated messaging platform which improves scale and send speed
- B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- C. Transactional messaging limits the number of API calls a minute.
- D. The software can track each message utilizing the Event Notification service.
- E. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
Correct Answer: A,B,D š³ļø
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Journey API
- B. Transactional Message API
- C. Email SOAP API
- D. REST API
Correct Answer: B,D š³ļø
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