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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Data structures
|
| Email Sending & Automation | - Send processes
|
| Content Creation | - Content Builder usage
|
| Email Marketing Fundamentals | - Email marketing concepts
|
| Tracking & Reporting | - Performance analysis
|
Salesforce Email Essentials (EEB101) Sample Questions:
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
- A. Subscriber can choose to resubscrlbe to the list used for the send.
- B. Subscriber can choose to be removed from the data extension.
- C. Subscriber can choose which publications to unsubscribe from.
- D. Subscriber can choose to be unsubscribed from all NTO publications.
Correct Answer: C,D 🗳️
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers
- A. Ensure the data extension has a Primary Key
- B. Select the update type "Overwrite"
- C. Select the update type "Add and Update"
- D. Select the update type "Add Only"
Correct Answer: C,D 🗳️
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Audience Segmentation
- C. Dynamic content
- D. Personalization string
- E. Specialized content
Correct Answer: B,C,D 🗳️
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
- A. Error report log location
- B. Report results delivery location
- C. Error handling parameters
- D. Report results file format
- E. Date range parameters
Correct Answer: B,C,E 🗳️
What can you test with A/B Testing?
- A. From Name
- B. Subject Lines
- C. Dates and Times sent out
- D. All of the above
- E. Email Message
- F. Content areas
Correct Answer: D 🗳️
Max 
Kyle 
Hunter 
Mildred 
Monroe 
Ellis 
Tina 
Malcolm 
Nathan 
Jared 
Morton 
Hermosa 
Tom 
Ed 
Hubery 
Ursula 
