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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A. Increase the font size (over 16pt) to make the content easier to read.
B. Remove role="presentation" from layout tables to support assistive technologies.
C. Reduce line spacing to fit more content on the screen and reduce scrolling.

Question 2

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A. Filter, Data Extract, File Transfer
B. SQL Query, Filter, Data Extract
C. SQL Query, Data Extract, File Transfer

Question 3

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A. Implement an API to start automation with every file transfer.
B. Replace the Schedule with File Drop and use a filename pattern
C. Replicate the automation and schedule mem to execute server eight hours

Question 4

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Leverage Social Studio to capture email addresses.
B. Create CloudPages to collect and subscribe users,
C. Use Journey Builder to build an audience using Ad Studio.

Question 5

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A. Unshare the email.
B. Cancel send using email.
C. Withdraw email approval.

Solutions: