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Google Display Exam Practice Test Sample Questions:

1. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to be included in Google Content Network, you must use cost-per-click bidding.
B) If you want to include video overlays ads, you must use cost-per-click bidding.
C) If you are creating a display ad, you must use cost-per-click bidding.
D) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

2. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Online presence to sell items in an auction-style format using Google Checkout
B) Ability to engage with a massive community that is already interacting with the content
C) Opportunity to participate on multiple platforms, allowing portability of content
D) Access to the largest inventory of professional and user-generated videos in the world

3. Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

A) Footer
B) The conversion code goes into the ad code, not the website code.
C) Between the <body> tags
D) Header

4. Which of the following is one of the reserved media placements available on YouTube?

A) AdWords Auction
B) Partner Watch Pages
C) Display ad builder
D) Play rate

5. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Communication sites, content sites, commerce sites, search sites
B) Content sites, communication sites, commerce sites, search sites
C) Commerce sites, content sites, communication sites, search sites
D) Search sites, commerce sites, content sites, communication sites

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