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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is NOT an example of an assortment strategy?

A) Market Coverage Strategy
B) High Low Strategy
C) Broad Assortment Strategy
D) First to Market Strategy

2. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To ensure product availability during high-demand periods and minimize stockouts.
B) To increase the variety of products offered during promotions.
C) To reduce the need for supplier collaboration during promotions.
D) To prioritize marketing goals over supply chain constraints.

3. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Scanning items at checkout typically tied to Household Loyalty Cards
C) Analyzing online search queries
D) Shipping products from manufacturers

4. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) K-Means clustering
B) Exponential smoothing
C) Moving averages
D) Regression analysis

5. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $5,000
B) $4,000
C) $200
D) $50

Solutions: