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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Midmarket Value Proposition | - Customer segments and use cases
|
| Topic 2: Solution Positioning and Differentiation | - Competitive differentiation
|
| Topic 3: Sales Process and Enablement | - Sales methodology
|
| Topic 4: IBM Business Analytics Portfolio Overview | - Core analytics offerings and capabilities
|
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A) IBM Social Media Analytics
B) IBM Cognos Express
C) IBM SPSS Modeler
D) IBM SPSS Data Collection
2. What is a common pain point for a Finance Department?
A) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
B) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
D) How do I improve performance, profitability and grow my business?
3. A Midmarket customer has a requirement for reporting and budgeting. What connector would you offer?
A) IBM Cognos Express Business Intelligence Connector and IBM Cognos Express Performance Management Connector
B) IBM Cognos Express Performance Management Connector
C) IBM Cognos Express Business Intelligence Connector
D) IBM Cognos Express Connector
4. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A) What is their role and individual agenda
B) How does the project impact their jobs
C) What products do they prefer
D) What is their role in the project
5. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
A) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
B) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
C) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
D) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |






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