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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the 4 ways to gain subscribers? (Choose 4)

A) Test a few different opt in techniques.
B) Go Mobile.
C) Make a list of your most common touchpoint
D) Use A/B Testing
E) Get Social

2. A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A) Send Definition
B) Drag & Drop Segmentation
C) Data Extract Activity
D) Query Activity

3. Which combination of audiences can be selected in the recipient section for a specific Send?

A) Lists and Data Extensions
B) Contacts or Audiences
C) Lists or Data Extensions
D) Lists and Audiences

4. A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A) Send the email via Triggered Send
B) Add to Data Extension
C) Refresh the data filter
D) Add a new subscriber to a list

5. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A) Subscribers who have not clicked in the past three months.
B) Subscribers who have opened an email in the past 30 days.
C) Subscribers within a 30-mile radius of a zip code.
D) Subscribers who have submitted spam complaints in the last week.

Solutions: