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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
B) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
C) You should add them as administrators of your Business Manager in order to manage your digital assets.
D) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

2. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
B) With brand marketing, Facebook tries to maximize conversions.
C) With direct marketing, Facebook tries to minimize website conversions.
D) Direct Response is for top of the funnel marketing.
E) With direct marketing, Facebook tries to maximize mobile app installs.
F) Brand marketing is for top of the funnel marketing.

3. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $10,000
B) $12,500
C) $11,500

4. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) You are not generating at least 50 conversion events per week
B) A person clicks on an ad accidentally and closes the window before it opens
C) A website can take too long to load
D) Your goal is to get more conversions

5. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Traffic
B) Page Likes
C) Lead Generation
D) App Installs
E) Store Visits
F) Messages

Solutions: