MKT-101 Dumps 2026 - New Salesforce MKT-101 Exam Questions
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Salesforce MKT-101 exam is designed to test a candidate's knowledge and skills in building and analyzing customer journeys using Marketing Cloud. MKT-101 exam is ideal for individuals who are looking to pursue a career in digital marketing or customer experience management. MKT-101 exam covers a wide range of topics such as creating and managing campaigns, data management, segmentation, personalization, and reporting.
NEW QUESTION # 11
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Make the email completely image based.
- C. Use custom corporate font to match their brand.
- D. Add background colors that match branding.
Answer: A,C
NEW QUESTION # 12
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
- A. Subscriber Key
- B. Subscriber Attributes
- C. Primary Key
- D. System Preferences
Answer: A
NEW QUESTION # 13
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up is important to establish a positive sender reputation.
- B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- C. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
Answer: A,C
NEW QUESTION # 14
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping
tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be
uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to
customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Import File Activity > Send Email
- B. File Transfer Activity > Send Email
- C. Import File Activity > Send Email
- D. Import File Activity > File Transfer Activity > Send Email
Answer: A
NEW QUESTION # 15
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
- B. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
- C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- D. Create a Test data extension composed of the management team and Test Send to the Test data extension.
Answer: A
NEW QUESTION # 16
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Dynamic Content Block
- B. Einstein Content Selection
- C. Reference Content Block
Answer: C
NEW QUESTION # 17
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled)
Answer: A
NEW QUESTION # 18
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Audience Builder
- B. SQL Query Activity
- C. Filters
- D. Send Flow
Answer: C
NEW QUESTION # 19
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Google Analytics 360
- C. Audience Studio
- D. Web Analytics Connector
Answer: B
Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5
NEW QUESTION # 20
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a file drop automation to initiate when the store's data extension is updated via import
- B. Create an automation to begin when information changes on a store object using a workflow rule
- C. Create a scheduled automation to import the file on a recurring basis with store information
- D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
Answer: B
NEW QUESTION # 21
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
- A. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
- B. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
- C. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
- D. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
Answer: A
NEW QUESTION # 22
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- D. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
Answer: D
NEW QUESTION # 23
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- D. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: B
NEW QUESTION # 24
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Query the _Contact Data View and transfer it weekly
- C. Query the _Subscriber Data View and Extract it weekly
- D. Configure the Contact Extract Activity in Automation Studio
Answer: D
NEW QUESTION # 25
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. User device data is unavailable in Contact Builder for up to 48 hours.
Answer: A
Explanation:
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc. A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&type=5
NEW QUESTION # 26
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. Email frequency too high
- B. High Watermark if journey builder
- C. Preference center is too strict
- D. Deliverability issues on account
Answer: B
NEW QUESTION # 27
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Database of record other than All Subscribers.
- B. Supplemental data for an interaction in Journey Builder.
- C. One-to- Many Relationship to the Contact Record.
- D. Data for both Email and MobileConnect sends.
Answer: A
NEW QUESTION # 28
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. Test sends are rot recorded on the Send Log Data Extension.
- B. The send exceeded the maximum test send threshold.
- C. A subscriber was not selected in the Subscriber Preview tab.
Answer: B
NEW QUESTION # 29
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
- A. Response contained ''stop'' in the message content.
- B. Responses are not sent within 24 hours of the outbound message.
- C. Next keyword was not specified on the outbound message.
- D. Response are not sent with the Conversation Window.
Answer: C,D
Explanation:
Two potential reasons for SMS responses getting the default keyword response rather than the appropriate next keyword response are:
Responses are not sent within the Conversation Window. The Conversation Window is a setting that defines how long MobileConnect waits for a response from a subscriber after sending an outbound message. If a subscriber responds after the Conversation Window expires, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Next keyword was not specified on the outbound message. The Next Keyword is a setting that defines what keyword MobileConnect expects from a subscriber after sending an outbound message. If a subscriber responds with a different keyword than what MobileConnect expects, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Responses containing "stop" in the message content will not get the default keyword response, but rather an opt-out confirmation message. Responses sent with AMPscript in body will not affect how MobileConnect handles responses, as AMPscript is only evaluated at send time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_conversation_window.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_next_keyword.htm&type=5
NEW QUESTION # 30
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
- A. Journey Performance by Email Dashboard
- B. Email and Journey Overview Dashboard
- C. Email Performance Dashboard
Answer: B
NEW QUESTION # 31
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Import Activity > Decision > Journey Activities
- B. Salesforce Entry Event > Query Activity > Automation Studio Activities
- C. Query Activity > Data Extension Entry Source > Journey Activates
- D. Query Activity > API Event > Automation Studio Activities
Answer: B
NEW QUESTION # 32
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