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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
C. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Question 2

Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Question 3

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Edit the completion action on the form to only add to the list if the email address is valid.
C. Use the list to send a permission pass email and remove all hard bounces.
D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Question 4

Is it possible to split Dynamic Lists into more than two Static Lists?

A. True
B. False

Question 5

Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
B. The ability to assign prospects via automation instead of manually
C. The ability to use existing complex Salesforce lead routing processes
D. The ability to assign prospects based on specific criteria being met

Solutions: