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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Jobs manager
B) Page editor
C) Page moderator
D) Page admin
E) Page moderator

2. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
B) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
C) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
D) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

3. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Offer
B) Dynamic Creative
C) Placement
D) Audience
E) Image
F) Ad Type

4. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Avg. Order Per User
B) Impression
C) Reach
D) CPC
E) Revenue per user
F) CPM

5. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You should just block both mature and dating content categories from your in-stream video placement.
B) You should add more content categories such as gambling into the content categories blocked.
C) You can't block mature content from any Facebook placement platform.
D) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
E) You need to change the in-stream video to Audience Network or Instant Articles.

Solutions: