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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Reports, then Traffic Sources, then Referrers
B) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
C) Choose Traffic Sources, then Referring Sites
D) Choosing Traffic Sources, then Inbound Links

2. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
B) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
C) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
D) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.

3. John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again?

A) Reporting tab, Create New Report, Customize the report, and then Save Report
B) Reporting tab, Create New Report, Customize the report, and then Name Your Report
C) Reporting tab, Create New Report Template, Customize the report, and then Save Report Template
D) Reporting tab, Create New Report, Customize the report, and then Save as Template

4. Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?

A) Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
B) Larry's client has an outdated version of Firefox.
C) Larry's client doesn't have adequate permission to view the report.
D) Larry's client is using Linux.

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) You can't track the ROI if there's nothing for sale as a result of the conversion.
C) Doug would need to know the value of the newsletter.
D) Doug needs to know the product cost of the client, to find the return on investment.

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