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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategic Communication Foundations | 15-20% | - Ethical principles in strategic communication - Communication theory and models - Professional standards and competencies - Role of communication in organizational strategy |
| Topic 2: Evaluation and Measurement | 15-20% | - Key performance indicators (KPIs) - ROI and business impact assessment - Analytics and reporting - Continuous improvement processes - Measurement frameworks and models |
| Topic 3: Strategic Planning and Analysis | 20-25% | - Stakeholder identification and mapping - Environmental scanning - Research and measurement frameworks - Situation analysis methodologies - Setting strategic communication objectives |
| Topic 4: Implementation and Execution | 15-20% | - Change management communication - Resource allocation and budgeting - Integration of communication channels - Project management for communication - Crisis communication planning |
| Topic 5: Message Development and Design | 20-25% | - Creative development processes - Audience segmentation and targeting - Message strategy and architecture - Content strategy - Channel selection and optimization |
GCCC Strategic Communication Management Professional Sample Questions:
As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?
- A. Low probability, low potential damage
- B. High probability, low potential damage
- C. Low probability, high potential damage
- D. High probability, high potential damage
Correct Answer: D 🗳️
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The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:
- A. Agree to interview with the chief financial officer (CFO) rather than the CEO.
- B. Agree to be interviewed off the record.
- C. Decline the interview.
- D. Agree to be interviewed based on the relationship with the reporter.
Correct Answer: C 🗳️
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During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:
- A. Interviews be conducted after layoffs have occurred.
- B. A random sampling of the managers be interviewed.
- C. Volunteers from the entire group be solicited for interviews.
- D. Only the managers who will not be laid off be interviewed.
Correct Answer: A 🗳️
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In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?
- A. They understand what to say and when.
- B. Confidence is enhanced.
- C. Consistently positive media coverage.
- D. Better media relationships.
Correct Answer: C 🗳️
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Strategic alignment as a core concept in reputation management is defined as the degree of:
- A. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
- B. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
- C. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents. - D. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
Correct Answer: C 🗳️
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