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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Agentforce & AI Innovation | 11% | - Predictive AI
|
| Topic 2: Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Topic 3: Consent | 13% | - Consent banners
|
| Topic 4: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
|
| Topic 5: Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Topic 6: Campaign Design, Flow Orchestration & Content | 30% | - Messaging data sources
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?
- A. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
- B. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
- C. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
Correct Answer: B 🗳️
Northern Trail Outfitters wants to provide its marketing team with a deeper understanding of email campaign performance. The marketing manager needs to create a custom report that details unsubscribe reasons and failed send statuses, leveraging the unified data model.
Which component should the Marketing Cloud Next Consultant use to build this detailed report?
- A. A Lightning Report using the Marketing Performance Semantic Data Model
- B. The Marketing Insights for Agentforce Sales dashboard
- C. A custom report type based on the Campaign Member object
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant needs to give Northern Trail Outfitters a view of standard email key performance indicators (KPIs), such as open rate, click rate, and bounce rate across all email sends, filterable by date range and email message.
Which easy to use dashboard should the consultant use?
- A. Campaign Performance
- B. Email Engagement
- C. Unified Engagement History
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters is building an activation-triggered flow to send promotional emails. The marketing team needs to personalize the email content using data derived from the activation, such as a calculated loyalty tier.
Which data provider should the company use to personalize the email?
- A. Apex Class
- B. Data Graph
- C. Activation
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send a monthly update email that includes the total number of items each customer has purchased to date, as well as that customer's favorite category. NTO wants to include fields such as 'Total Items' and 'Category Name' in the email, but these fields do not exist within the raw ecommerce order data, which is currently ingested and mapped in Data 360.
How should NTO resolve this issue?
- A. Build a streaming insight to calculate this metric in real time. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
- B. Build a custom formula field on the Unified Individual data model object (DMO) using standard SQL aggregate functions to roll up the total items and calculate the favorite category.
- C. Build a calculated insight to aggregate the purchase volume for the account. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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