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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?

A) Create two new default scoring models to have one for each product line.
B) Edit the score field on the prospect's record to displays multiple score values
C) Edit the default scoring model to score differently for each product line.
D) Assign a scoring category to each product line folder.

2. What activities are completion actions available for?

A) Custom Redirects
B) Files
C) Emails
D) Forms
E) Automation rules
F) Page actions

3. Users can be imported into Marketing Cloud Account Engagement

A) True
B) False

4. What type of fields are not supported by the Marketing Cloud Account Engagement sync?

A) Formula fields
B) Record Type fields
C) Number fields
D) Text Area (rich) fields
E) Geolocation fields

5. A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers

A) Re-direct the prospect to the eBook instead of showing the forms Thank You Content.
B) Include a link to the eBook in the Below Form section of the form.
C) Use a form completion action to Initiate an auto-download of the eBook.
D) Use a form completion action to send an autoresponder email with the eBook.

Solutions: