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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Buy Offerings & Capabilities | 25% | - Supply chain visibility and optimization - Logistics and fulfillment - Procurement and inventory management |
| Topic 2: Smarter Commerce Overview & Value Proposition | 25% | - Core concepts and business drivers - Customer pain points and solutions - Buy-Sell-Service framework |
| Topic 3: Sell Offerings & Capabilities | 30% | - Digital marketing and personalization - Coremetrics and Unica solutions - Cross-channel commerce - Distributed Order Management |
| Topic 4: Service Offerings & Analytics | 20% | - Business intelligence and analytics - Competitive positioning and use cases - Customer self-service and support |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which one of these analytic capabilities is NOT part of the 'Service' offerings?
- A. Customer analytics.
- B. Fulfillment analytics.
- C. Service analytics.
- D. Purchase analytics.
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Which one is the key driver that is central to the Smarter Commerce strategy?
- A. The interconnected supplier network.
- B. The need to drive optimization in the selling process.
- C. The empowered customer.
- D. The reduced impact of mass marketing.
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
- A. Integrated Operations
- B. Awareness
- C. Execution
- D. Decisioning
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What are the key technology requirements for effective cross-channel, interactive, marketing?
- A. Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
- B. Web browser, mobile applications, social platform, data mining.
- C. Unica, Coremetrics, SPSS, Cognos.
- D. eCommerce, POS, kiosk, call center.
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?
- A. Optimizing the supply chain to minimize stock-outs.
- B. Triggering store to store transfers.
- C. All of the above.
- D. Up-selling to a higher value product.
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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