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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?
(Select two.)
Response:

A) Enable Flow Visualization
B) Apply Identity Resolution
C) Set Campaign Quotas
D) Use Pre-Built Templates

2. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:

A) Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
B) Use a default visualization that plots sign-in and account creation events without filters.
C) Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.
D) Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

3. Which visualization do you choose to visualize and analyze exact customer paths?
Response:

A) Treemap
B) Cohort table
C) Flow
D) Scatterplot

4. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Create a calculated metric for customer journeys.
B) Add a new campaign view for tracking all channels.
C) Apply segment filters for other channels.
D) Enable identity stitching across data views and refresh the report.

5. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Recreate the report with new data filters.
B) Increase report delivery frequency to daily.
C) Enable calculated metrics in the report.
D) Change the export format to a compatible file type like CSV or Excel.

Solutions: